In 1976, the manufacturer presented the first analog quartz watch run by solar power. This technology made battery power largely irrelevant for most Citizen watches. Its advantages are obvious: Watches with Eco-Drive are incredibly precise and continue to function reliably even after being in the dark for months.
Citizen has been voted Watch Brand of the Year four years in a row, thanks to the range's durability, reliability and exclusive technology. Read more Many of the Citizen watches include Eco Drive technology, which means the timepieces are powered by light.
Designed to be powered by light rather than a disposable cell, Citizen Eco-Drive watches are the latest innovation in the industry. With built-in power reserves of half a year, you can feel free to leave your Citizen Eco-drive watch in your dresser drawer for months while it still keeps precise time.
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For the athlete or sports enthusiast, a watch with a rubber strap and water-resistance is the perfect fit. Subdials, stick markers and a date window give you the same convenience of easy and accurate time-telling, in addition to being powered by Eco-Drive—meaning the watch runs on natural and artificial light instead of a battery.
For over 40 years, Citizen's Eco-Drive technology has served as the prime example of how the brand is dedicated to making the world and its environment a better place. A simple yet revolutionary concept, Eco-Drive harnesses the power of light from any natural or artificial light source and converts it into energy.